With over ten years of experience, I've worked on quite a bit.

 

Largely, I’ve worked in the fashion & apparel space where I’ve helped to conceptualise big brand campaigns and write some sexy stuff.

 

I’ve also worked with charities, FMCG brands and countless others, making some not very sexy stuff pretty sexy too. Like insurance. And briefly, bread.

 

I’ve worked as a creative, coming up with ideas as part of a team. And I’ve also worked with more focus in copy. Like writing campaign manifestos and snazzy headlines but also point of sale copy and finding ways to make ideas work in the detail; The substance and content.

 

Then there's those ambitious brand guidelines. Social media copy and community management. There's been traditional ad writing, marketing emails and press releases. ​

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Sometimes it’s finding a story, a person or a creator. It's articulating an emotion and pitching the ever loving shit out of it.

 

It's discovering ideas and bringing them to life. Copy or otherwise. That’s what I enjoy.

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In my spare time, I’m a comedy writer and have written for BBC, UKTV Dave & Channel 4. So naturally, I've got a thick skin that comes with the territory but I do moisturise, so it's soft and dewy.

 

Plus, I like all the same things as you! Can you imagine?